Aveda Blonde Revival Purple Toning Shampoo is crafted to enhance and revitalize blonde hair, effectively neutralizing unwanted yellow tones. Enriched with botanical essences, this shampoo cools and tones, while delivering gentle care to your hair. Suitable for use on wet hair, it should be left for 1-3 minutes before rinsing out. Follow with your preferred conditioner for best results. Packaged in a striking purple bottle, this 200ml shampoo is ideal for maintaining vibrant, cool-toned blonde hair.